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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 27% | - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments - Solution scoping and SOW definition using Media Cloud capabilities - Mapping use cases to Salesforce Media Cloud components - Integration of Media Cloud with third-party systems |
| Topic 2: Design | 53% | - Integration architecture and system interoperability - Product model definition and pricing methodology (ASM) - Solution design using industry best practices - Reporting and analytics solution design - Data model design and object relationships - Security model and permission set design - Flow design using Media Cloud ASM capabilities - CI/CD strategy and deployment planning |
| Topic 3: Implement | 20% | - Security and sharing configuration implementation - Data migration strategy based on Media Cloud data model - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Non-functional requirements implementation (performance, scalability, etc.) |
Question 1
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
A. Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
B. Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.
C. Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.
D. Configure a product using Product Designer and associate the product to an Ad Space Specification.
Question 2
During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?
A. Is Encrypted
B. Is Not Assetizable
C. Run-time Configurable
D. Is Not Translatable
Question 3
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
A. Marketing Cloud Intelligence
B. Custom Ad Server
C. Google Ad Manager
D. Tableau
Question 4
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A. Linear
B. Event
C. Print
D. Digital
Question 5
Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?
Choose 2 answers
A. The Consultant can use the item section for any type of item list, not only for line items.
B. Documents cannot display attribute data unless the Custom section in the document template is used.
C. JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but Object-based mapping does not.
D. The data to extract and merge into the template must exist in standard objects.
E. Only Contract, Opportunity, Order, and Quote objects are supported when mapping fields in JSON-based mapping.
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A,D | Question 5 Answer: A,C |
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