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| Section | Objectives |
|---|---|
| Implement | - Ensure performance outcomes align with defined KPIs and non-functional expectations - Apply security settings to control data access - Select appropriate integration approaches for media-specific contexts - Support CI/CD deployment processes - Plan data migration with understanding of the data model |
| Design | - Recommend product model and pricing strategies - Identify integration points - Assess reporting needs - Create solution flows using ASM capabilities - Apply best practices in solution architecture - Align designs with the Media Cloud data model - Set up sharing and permission sets - Determine deployment strategies within a CI/CD environment |
| Discovery | - Determine the technical scope for a statement of work (SOW) - Outline system flows based on existing business environment - Map use cases to Salesforce Media Cloud components - Identify relevant non-functional requirements - Understand how third-party systems integrate with Media Cloud - Assess business and technical requirements for Media Cloud applications |
Question 1
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?
A. Campaign Manager 360
B. Sizmek
C. Openx
D. Google Ad Manager
Question 2
Which three types of permission sets are required for a persona to be present in an environment?
Choose 3 answers
A. OmniStudioUser
B. Media Cloud Base User
C. OmniStudioAdmin
D. DocGenInd CME Designer User
E. Rule Engine Runtime
Question 3
In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?
A. Create order, create line items, add creative, approve order, activate order
B. Create line items, create order, add creative, approve order, activate order
C. Create line items, create order, approve order, activate order, add creative
D. Create order, create line items, approve order, activate order, add creative
Question 4
During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers
A. Create order in GAM.
B. Check availability of inventory in GAM.
C. Associate the creatives to a line item in GAM.
D. Check if creatives are loaded in GAM.
Question 5
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers
A. Marketing Cloud Intelligence
B. Tableau
C. CRM Analytics
D. Ad Manager
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,B,E | Question 3 Answer: D | Question 4 Answer: C,D | Question 5 Answer: B,C |
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