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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

A) SQL Query Activity
B) Group Refresh
C) Engagement Split
D) Email Send Report

2. What is a media query and how is it used? (Choose 2)

A) defensive tactics like using HTML text rather then graphical text
B) a responsive layout that uses a piece of CSS3 code.
C) image blocking
D) the CSS3 code detects the pixel size of the screen on which that email is opened

3. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Create folders for each type of uploaded content.
B) Plan for content to be used cross-channel, eliminating duplicates.
C) Import all content up front, rather than piece by piece.
D) Optimize the way content is stored with a naming convention.

4. The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A) Test multiple variations concurrently.
B) Wait at least 24 hours before declaring a winner.
C) Offer a special discount for opening the email.
D) Use a large sample size.

5. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
B) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
C) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
D) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

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