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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A) Export all the data and assets from the existing tool
B) Salesforce Connector User has 'Read1 permission to the custom object
C) Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
D) Install the Salesforce AppExchange Package and verify the Salesforce connector

2. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Number
B) Phone
C) You can't do this
D) Text

3. What is true about Marketing Cloud Account Engagement tracking?

A) Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
B) Cookies will always expire after 10 years
C) Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
D) The code is generated from a Salesforce campaign

4. Which are true about Engagement Program

A) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
C) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
D) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
E) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
F) A single rule step can evaluate up to five conditions
G) When no new prospects are added to or processed in a program for 30 days, it becomes inactive

5. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A) Page Action
B) Completion Action
C) Automation rule match Any
D) Automation rule match All

Solutions: