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Salesforce Certified B2C Solution Architect Sample Questions:

1. A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.
Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

A) Experience Cloud
B) Marketing Cloud
C) B2C Commerce
D) Service Cloud

2. A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?

A) Build the storefront using B2C Commerce SiteGenesis architecture and adopt Pardot for customer engagement.
B) Modify the frontend for the existing legacy storefront to be mobile responsive. Decouple the custom- built marketing tool so it is no longer tightly tied to the storefront.
C) Build the storefront using a headless commerce architecture and adopt Pardot for customer engagement.
D) Build the storefront using the Storefront Reference Architecture (SFRA) and adopt Marketing Cloud for customer engagement.

3. Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.
What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

A) Install Customer Tracking within Commerce Cloud Cartridge
B) Enable Collect Tracking within Marketing Cloud Email Studio
C) Create Cart Abandonment Emails within Marketing Cloud Email Studio
D) Enable Collect Tracking within Marketing Cloud Personalization Builder

4. A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers

A) Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
B) Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
C) Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
D) Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

5. Universal Containers has been using Service Cloud and recently decided to implement Marketing Cloud.
There are many data quality issues in Service Cloud like duplicates and incomplete email addresses. They want to use Marketing Cloud to send personalized communications.
Which two recommendations should a Solution Architect make when suggesting a migration strategy from an existing Service Cloud implementation to a new Marketing Cloud one?
Choose 2 answers

A) Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.
B) Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
C) Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.
D) Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.

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