Salesforce MCC-201 Exam Dumps - PDF Questions and Testing Engine
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NEW QUESTION # 38
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- D. Use a Query Activity in Automation Studio to create a segment before entering the journey.
Answer: B
NEW QUESTION # 39
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Designing decision logic via an intuitive user interface
- C. Building simple segmented campaigns without SQL queries
- D. Setting behavior-based goals
- E. Processing zipped and encrypted file containing subscriber data
Answer: B,C,E
NEW QUESTION # 40
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. %%BASEFILENAME_FROM_FILEDROP%%
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. File Drop Starting Source
Answer: A,D
NEW QUESTION # 41
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
- A. Send Email Activity
- B. Guided Send
- C. Triggered Send
- D. Send Flow Activity
Answer: D
NEW QUESTION # 42
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. A parent business unit for each franchise owner
- C. One parent business unit and a child business unit for each franchise owners
- D. One business unit.
Answer: A
NEW QUESTION # 43
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How are subscribers identified in your web analytics?
- B. How many messages should be included in each journey?
- C. Should a single customer exist in multiple journeys at the same time?
- D. Should customers exit the journey when the goal is met?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,C,E
NEW QUESTION # 44
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. Unsubscribes should be synchronized between senders.
- B. The third-party send list should be pulled from the CMS
- C. Engagement metrics will be passed into Marketing Cloud.
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
NEW QUESTION # 45
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. AMPscript
- B. HTML
- C. CSS
- D. SQL
Answer: A
NEW QUESTION # 46
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Sending
- B. Distributed Marketing
- C. Einstein Content Selection
- D. Marketing Cloud Connect
Answer: A
NEW QUESTION # 47
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- D. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
Answer: C
NEW QUESTION # 48
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- B. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- C. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- D. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
Answer: B
NEW QUESTION # 49
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. SSJS platform function ParseJSON
- B. BuildRowSetFromJSON() AMPscript Function
- C. ParseJSON content block within Content Builder
- D. TransformJSONQ AMPscript Function
Answer: A
NEW QUESTION # 50
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- B. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Answer: A
NEW QUESTION # 51
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- B. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Answer: A
NEW QUESTION # 52
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- C. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Answer: B,C
NEW QUESTION # 53
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 54
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. Synchronized Data Sources only push data every 15 minutes
- B. Email Address was used as Subscriber Key
- C. Individual Level Tracking was not selected in Marketing Cloud Configuration
- D. ContactID was used as Subscriber Key
Answer: B,C
NEW QUESTION # 55
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Share Sales Cloud user licenses across Marketing Cloud users
- D. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
Answer: B,C
NEW QUESTION # 56
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Brand guidelines for Corporate Apparel is different from NTO
- B. Managing Unsubscribes for the Corporate Apparel Division only
- C. Sending from a separate IP Address and Domain
- D. Using different From Name and Email Address settings
Answer: B
NEW QUESTION # 57
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. %%BASEFILENAME_FROM_FILEDROP%%
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. File Drop Starting Source
Answer: A,B
Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
NEW QUESTION # 58
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Salesforce MCC-201 Certification Exam is a valuable credential for professionals who want to demonstrate their expertise in integrating Salesforce Marketing Cloud with Salesforce CRM. By passing MCC-201 exam, professionals can prove their ability to configure and manage Marketing Cloud Connect, ensuring that data is synchronized accurately and efficiently between the two platforms. Marketing Cloud Connect Essentials certification can also help professionals advance their careers and increase their job opportunities in the field of marketing automation.
Reliable Marketing Cloud Consultant MCC-201 Dumps PDF Oct 14, 2023 Recently Updated Questions: https://torrentvce.pass4guide.com/MCC-201-dumps-questions.html