Pass Your Marketing-Cloud-Consultant Exam Easily - Real Marketing-Cloud-Consultant Practice Dump Updated Jan 09, 2022
2022 Realistic Verified Free Salesforce Marketing-Cloud-Consultant Exam Questions
NEW QUESTION 17
what storage model should be used if a subscriber has more than one value for an attribute?
- A. Profile Attribute
- B. Publication Lists
- C. Data Extensions
- D. Lists
Answer: A
NEW QUESTION 18
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: B
NEW QUESTION 19
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. How are the subscribers identified in your web analytics?
- B. Should a single customer exist in multiple journeys at the same time?
- C. How many messages should be included in each journey?
- D. Should customers exit the journey when the goal is met?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,B,E
NEW QUESTION 20
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- B. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- C. RMM accounts are unable to support this behaviors.
- D. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
Answer: C
NEW QUESTION 21
A customer has three data extensions that need to be added to Contact Builder.
* Customers contains customer information.
* Orders contains order information.
* Products contains product information.
How should these data extensions be linked within an Attribute Group?
- A. Customer Data <One-to-Many> Products <One-to-Many> Orders <One-to-One> Customers.
- B. Customer Data <One-to-One> Customers <One-to-One> Orders <One-to-One> Products.
- C. Customer Data <One-to-Many> Customers <One-to-Many> Orders <One-to-Many> Products.
- D. Customer Data <One-to-Many> Customers <One-to-One> Orders <One-to-Many> Products.
Answer: C
NEW QUESTION 22
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Create a user-initiated message to logged-in customers to send once the website is restarted
Answer: D
NEW QUESTION 23
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Content Creator
- B. Analyst
- C. Data Manager
- D. Administrator
Answer: A,B
NEW QUESTION 24
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: A
NEW QUESTION 25
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Scheduled Automation > File Transfer > Import > Series of Query Activities
- D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: B
NEW QUESTION 26
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: C
NEW QUESTION 27
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement? (Choose two.)
- A. Use the Send From Record Owner option.
- B. Use a custom Delivery Profile.
- C. Use a custom Send Classification.
- D. Use the Organization-Wide Email address.
Answer: A,C
NEW QUESTION 28
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email?
- A. Dynamic Content Wizard
- B. AMPscript conditional against the Gender field
- C. NB Test content type
- D. AMPscriptLookupRows functions
Answer: A
Explanation:
Since There is limited technical resources otherwise AMPscript is also an option.
NEW QUESTION 29
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and triggered send.
- B. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- D. Create a file drop automation which includes an Import File Activity and Send Email Activity.
Answer: D
Explanation:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 30
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. Will the company need a custom preference center?
- B. What will be used as Subscriber Key?
- C. Will new users have an "Email ID"?
- D. How will Marketing Cloud and the database sync up?
- E. Whatpublication lists will be used?
Answer: B,C,D
NEW QUESTION 31
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates recent send summary report -> Report delivered directly to FTP
- B. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- C. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- D. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
Answer: C
NEW QUESTION 32
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.
ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brands custom font.
- B. Build an email using multiple images, with all text saved in the brand font
- C. Edit an emails HTML to list the custom brand font in the style tags font-family property.
- D. Build an email as one image, with all text saved in the brand font.
Answer: A
NEW QUESTION 33
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many Relationship
- B. One-to-One Relationship
- C. Many-to-One Relationship
- D. One-to-Many Relationship
Answer: D
NEW QUESTION 34
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