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NEW QUESTION # 23
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Last Purchase Date
- B. Ages in Household
- C. Proximity to Store
- D. Conversion Rate
- E. Lifetime Purchase Value
Answer: A,D,E
NEW QUESTION # 24
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. All of NTO's accounts should be on the same stack
- B. Length of time needed to pause sending is greater than one month
- C. Send volume is large enough to maintain a positive or neutral reputation
- D. Pre-warmed IP address can be purchased from Salesforce
Answer: A,C
NEW QUESTION # 25
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Building the data structure used to store audience information
- B. Creating a SMS message and sending a mobile campaign
- C. Creating users and assigning roles which meet their job functions
- D. Importing data into contacts using the Data Loader
- E. Classifying sends and defining parameters for email sends
Answer: A,C,E
NEW QUESTION # 26
How are publication lists used in the Marketing Cloud?
- A. To allow subscribers to opt-down/out instead of unsubscribing from all.
- B. To build dynamic content rules by subscriber type.
- C. To send communication to all subscribers, regardless of opt -in status.
- D. To manage subscribers in guided and triggered email sends.
Answer: A
NEW QUESTION # 27
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Create and send an apology email that includes a discount for a future purchase to all customers
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: B
Explanation:
Explanation
Importing a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder is the best action to take. This way, NTO can leverage the existing journey logic and content to send personalized emails to the customers who had their shopping sessions disrupted. The emails can include the items they left in their cart and a link to resume their shopping. Creating a user-initiated message or an apology email are not as effective as using Journey Builder, which allows creating more engaging and relevant customer experiences. Doing nothing is not a good option, as it may result in losing potential sales and customer loyalty.
NEW QUESTION # 28
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Add [PREVIEW] to the subject line validation list
- B. Wrap the subject line with AMP script
- C. Use Proof instead of [PREVIEW]
- D. Require several campaign approvals
Answer: B
Explanation:
Explanation
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%
Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding
[PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.
NEW QUESTION # 29
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
- A. Primary key
- B. Subscriber ID
- C. Unique Contact Identifier
- D. Unique Contact email address
Answer: B
Explanation:
Explanation
To link the new data extensions to the existing contact records, the subscriber ID value should be used.
Subscriber ID is a unique identifier for each contact in Marketing Cloud and is automatically generated when a contact is created. It can be used to relate data extensions in Data Designer.
NEW QUESTION # 30
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Einstein Email Recommendations
- B. Audience Builder
- C. Einstein Send Time Optimization
- D. Content Builder
Answer: A
Explanation:
Explanation
Einstein Email Recommendations is a product that enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content. This product uses predictive intelligence to recommend products or content based on each customer's preferences and actions. The other products do not have this capability.
NEW QUESTION # 31
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. Google Analytics 360
- C. Parameter Manager
- D. AMPscript for Marketing Cloud
Answer: C
Explanation:
Explanation
Parameter Manager is the solution that the admin should suggest. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level
NEW QUESTION # 32
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Whitelisting
- B. Field Level Encryption
- C. Single Sign on Authentication
- D. Advanced Audit Trail
Answer: A
NEW QUESTION # 33
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Add Only
- B. Add/Update
- C. Update Only
- D. Overwrite
Answer: B
NEW QUESTION # 34
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
- A. Emails Studio Settings
- B. Account Settings
- C. Campaign Settings
- D. Content Builder Settings
Answer: B
NEW QUESTION # 35
Which two statements are correct about Send Logging?
Choose 2answers
- A. AMP script can be used to pull data from Send Logs for use within emails.
- B. Send Log data extensions are archived automatically based on retention settings.
- C. A business unit can support up to three Send Logs.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: C,D
Explanation:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view
NEW QUESTION # 36
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Wait Until Date
- B. Einstein STO
- C. Engagement Split
- D. Join
Answer: D
NEW QUESTION # 37
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- B. Multiple brand logos must be accommodated in an email header
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. A new sender profile needs to be leveraged for sending transactional emails
Answer: A
Explanation:
Explanation
The admin should create separate business units for each of NTO's brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:
NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied at the account level or the business unit level. SSL certificates are used to secure the connection between NTO's web server and their subscribers' browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.
Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.
A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.
NEW QUESTION # 38
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The data extension was not configured as sendable.
- B. Data retention settings were incorrect in the data extension.
- C. The email address in All Subscribers is prioritized.
- D. Contact Builder was not configured properly.
Answer: C
Explanation:
Explanation
The reason why the customer continues to receive NTO's daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO's Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:
* Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
NEW QUESTION # 39
Which two statements are correct about Send Logging?
Choose 2answers
- A. AMP script can be used to pull data from Send Logs for use within emails.
- B. Send Log data extensions are archived automatically based on retention settings.
- C. A business unit can support up to three Send Logs.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: C,D
Explanation:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view
NEW QUESTION # 40
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activitywould allow the Marketing Cloud admin to complete the request?
- A. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Report Activity to run every seven days.
- D. Automationstudio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
Answer: A
NEW QUESTION # 41
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Length of time needed to pause sending is greater than one month
- B. Send volume is large enough to maintain a positive or neutral reputation
- C. All of NTO's accounts should be on the same stack
- D. Pre-warmed IP address can be purchased from Salesforce
Answer: B
NEW QUESTION # 42
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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
Salesforce Marketing-Cloud-Administrator certification exam consists of 60 multiple-choice questions, which must be completed within 105 minutes. To pass the exam, candidates must score at least 65%. Marketing-Cloud-Administrator exam is available in multiple languages, including English, Spanish, French, German, Japanese, and Portuguese.
Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Exam is a certification exam designed for marketing professionals who work with Salesforce Marketing Cloud. Salesforce Marketing Cloud is a powerful marketing automation tool that helps businesses manage their marketing efforts across multiple channels, including email, social media, and mobile. Marketing-Cloud-Administrator exam tests a candidate's knowledge and skills in areas such as email marketing, campaign management, data management, and automation.
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