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| Section | Weight | Objectives |
|---|---|---|
| Analyzing and Reporting Results | 16% | - Generate and customize reports in Adobe Target - Derive insights and recommendations from test outcomes - Interpret activity results and performance metrics - Evaluate statistical significance and confidence levels |
| Configuring, Executing and Managing Activities | 50% | - Manage traffic allocation, goals, and settings for activities - Create and manage experiences using both composers - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Apply audience targeting and segmentation rules |
| Troubleshooting and Administration | 8% | - Verify activity setup and implementation - Identify and resolve common delivery and configuration issues - Manage user permissions, preferences, and account settings |
| Planning and Strategy | 26% | - Construct test hypotheses and define success metrics - Select appropriate analytics sources for reporting - Identify optimization opportunities based on business KPIs and data analysis - Assess audience requirements and define targeting criteria |
Question 1
Which elements should a test hypothesis include? (Select two.)
A. Test objective assumptions
B. Measurable outcomes
C. Data analysis tools
D. Budget allocation
Question 2
What are key steps when creating an A/B Test in Adobe Target? (Select two.)
A. Use default metrics for the test
B. Configure variations of the page elements
C. Run the test without QA
D. Define the activity name and audience
Question 3
Which settings can be configured for Multivariate Testing? (Select two.)
A. Experience traffic allocation
B. Testing confidence intervals
C. Combination priorities
D. Experience overlap rules
Question 4
What does a hypothesis primarily describe in an A/B testing activity?
A. The expected outcome based on assumptions
B. The statistical significance level
C. The number of users needed to complete the test
D. The duration required for the test
Question 5
What are common pitfalls to avoid when prioritizing test ideas? (Select two.)
A. Aligning tests with business KPIs
B. Overlooking test complexity
C. Ignoring statistical significance
D. Relying solely on qualitative data
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: B,D | Question 3 Answer: A,C | Question 4 Answer: A | Question 5 Answer: C,D |
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