IBM M2020-248 : IBM Cognos Midmarket Foundational Sales Mastery Test v1

  • Exam Code: M2020-248
  • Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
  • Updated: Aug 30, 2026     Q & A: 45 Questions and Answers

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IBM M2020-248 Exam Syllabus Topics:

SectionObjectives
IBM Software Group (SWG) Sales Mastery Skills- Solution selling methodology
  • 1. Identifying customer pain points
    • 2. Mapping solutions to business needs
      - Sales process alignment
      • 1. Pipeline progression concepts
        • 2. Opportunity qualification basics
          IBM Cognos Midmarket Sales Fundamentals- Cognos product positioning for midmarket
          • 1. Core IBM Cognos capabilities overview
            • 2. Target customer segments and use cases
              - Sales positioning and value messaging
              • 1. Business value articulation
                • 2. Competitive differentiation basics

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