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Salesforce Email Essentials (EEB101) Sample Questions:

1. To import a data extension utilizing the add and/or update command what must it contain?

A) Subscriber Key
B) Primary Key
C) Secondary Key
D) Email Address

2. Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A) Shared Portfolio Items
B) Shared Emails
C) Shared Data Extensions
D) Shared Publication Lists

3. A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

A) Send Preview
B) Content detective
C) Email Validation
D) Link detective

4. A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A) Data Filter
B) Web Collect
C) Subscriber Group
D) Send Log

5. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose which publications to unsubscribe from.
B) Subscriber can choose to resubscrlbe to the list used for the send.
C) Subscriber can choose to be unsubscribed from all NTO publications.
D) Subscriber can choose to be removed from the data extension.

Solutions: