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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team is more cost-effective than relying on external resources.
B) An in-house communication team can handle large-scale projects when needed.
C) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

2. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
C) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
D) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

3. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To develop an internet strategy and monitor public opinion about the client and firm
B) To sway public opinion to the client's innocence before a jury is selected
C) To enhance the firm's reputation for accepting difficult cases
D) To take charge of the story line to ensure accuracy and a unified voice

4. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "Please come in while I find someone who can speak with you."
B) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
C) "I am not able to help you at this time. Give me your number and I will contact you."
D) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."

5. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Create a business case that demonstrates results based on research.
B) Sign senior leaders up on social media platforms.
C) Show senior leaders a report written for a previous employer.
D) Provide senior leaders with a list of websites with good examples of research.

Solutions: