Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Oct 22, 2026     Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configure Microsoft Dynamics Marketing20%- System configuration and setup
  • 1. Marketing application settings
    • 2. User and security configuration
      Topic 2: Marketing Campaign Management20%- Campaign creation and execution
      • 1. Campaign tracking and monitoring
        • 2. Campaign planning and setup
          Topic 3: Analytics and Reporting10%- Marketing performance analysis
          • 1. Campaign analytics and KPIs
            • 2. Reporting dashboards
              Topic 4: Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Lead creation and scoring
                • 2. Segmentation and targeting
                  Topic 5: Email Marketing and Customer Journeys20%- Email marketing execution
                  • 1. Email templates and personalization
                    • 2. Customer journey automation
                      Topic 6: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
                      • 1. System interoperability
                        • 2. CRM data sharing

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question #1

                          What do cross-campaign rules control?

                          • A. The maximum number of times the contact can be counted in campaign result metrics.
                          • B. The maximum number of mailing lists a contact can subscribe to.
                          • C. The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
                          • D. The maximum number of campaigns a contact can participate in.
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Question #2

                          What is the effect of changing the Interval value on a media plan?

                          • A. It changes the available calendar options.
                          • B. It changes the display of the analytical data.
                          • C. It sets up the basic format of the media plan for data entry.
                          • D. It changes the available start dates and end dates.
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Question #3

                          You create an event and the associated event registration items in Microsoft Dynamics Marketing.
                          When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
                          Why is the quantity unavailable?

                          • A. The item registration requires the submission of the attendee's name.
                          • B. Registration is not available for the item.
                          • C. The maximum registration for the item has been met.
                          • D. The item registration does not require the submission of the attendee's name.
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Question #4

                          You create an event and send invitations to contacts. The cost to attend the event is$200. On which records can you track payments from contacts who confirm their attendance?

                          • A. event activity records
                          • B. event registration records
                          • C. event response records
                          • D. event attendance records
                          Reveal Solution  Discussion  0

                          Correct Answer: D  🗳️

                          Question #5

                          You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
                          Which two actions can you take with the contact? Each correct answer presents a complete solution.

                          • A. Change the contact group to Client.
                          • B. Change the contact group to Vendor.
                          • C. Add the contact to the Client group.
                          • D. Add the contact to the Vendor group.
                          Reveal Solution  Discussion  0

                          Correct Answer: A,D  🗳️

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