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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following most accurately describes incremental contribution?

A) The additional item volume realized from the addition of an item.
B) The volume to be expected when adding an item to a category.
C) The additional category volume from adding a particular item.
D) None of these describe incremental contribution.

2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store.

3. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Generative
C) Predictive
D) Prescriptive

4. What is the primary purpose of regression analysis?

A) To determine the causation between two variables.
B) To calculate the average of a dataset.
C) To understand the relationship between a dependent variable and one or more independent variables.
D) To classify data into predefined categories.

5. What is the primary risk of poor shelf placement?

A) Overstated Promo ROI
B) Increased Inventory Turns
C) Improved Sell-Through Rates
D) Decreased Shopper Conversion

Solutions: