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IBM C2080-470 : IBM Unica Campaign V8.5
- Exam Code: C2080-470
- Exam Name: IBM Unica Campaign V8.5
- Updated: Sep 30, 2026 Q & A: 108 Questions and Answers
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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Targeting | - Target list generation
|
| Topic 2: Campaign Design and Flowcharts | - Flowchart development
|
| Topic 3: Unica Campaign Architecture and Components | - Installation and configuration
|
| Topic 4: Performance, Optimization, and Reporting | - Reporting and analytics
|
| Topic 5: Offers and Treatment Management | - Treatment rules
|
IBM Unica Campaign V8.5 Sample Questions:
Question #1
An administrator has created an offer template with an attribute 'Cost to company' . How should the above attribute be defined so that no user could change or override its value while creating an offer using the aforementioned template?
- A. Cost to company should be defined as a 'Static Attribute'.
- B. Cost to company should be defined as a 'Hidden Attribute'.
- C. Cost to company should be defined as a 'Parameterized Attribute'.
- D. Cost to company should be defined as a 'Custom Cell Attribute'.
Correct Answer: B π³οΈ
Question #2
The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?
- A. There are user variables used in the custom macro.
- B. The custom macro is too large for the fields in the temp table (<TempTable>).
- C. The Expression Type is configured incorrectly for the custom macro.
- D. The custom macro is the same as one of the Campaign built-in macros.
Correct Answer: C π³οΈ
Question #3
A specialist is running Unica Campaign using Oracle WebLogic as web application server. The specialist configures WebLogic's JDBC data source for Campaign system tables and tests the data source by using "Test Configuration" or "Test Data Source" button. Which two of the following conditions are necessary for this to be successful?
- A. The JNDI name needs to be set to UA_SYSTEM_TABLES.
- B. The JDBC URL needs to be properly configured.
- C. The classpath in the setDomainEnv script needs to be set correctly.
- D. The Unica .war or .ear files must be deployed and running.
- E. The ODBC settings need to have been correctly configured.
Correct Answer: B,C π³οΈ
Question #4
A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs. Which Unica Campaign flowchart process box is the BEST way to accomplish this?
- A. Snapshot process
- B. Merge process
- C. Segment process
- D. Sample process
Correct Answer: D π³οΈ
Question #5
Does Unica Campaign take advantage of clustering? A specialist has deployed Unica Marketing Platform in a cluster and now would like to deploy Campaign in cluster. Will this work?
- A. Yes, but only if load balancing was used in front of the cluster managed server.
- B. No, it is not supported.
- C. Yes, but only after turning on the sticky bit from the web application server.
- D. Yes, it is fully supported.
Correct Answer: B π³οΈ
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