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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A) Page visits
B) Form completions
C) Email opens
D) Unsubscribe
E) Link clicks

2. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

A) Dropdown
B) Checkbox
C) TextArea
D) Multi-Select

3. A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

A) On the 'Sending' tab of the 1st email
B) On the 'Sending' tab of the email template
C) On the Testing' tab of the list email
D) On the Testing' tab of the email template

4. Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

A) %%form%%
B) %%name%%
C) %%content%%
D) %%description%%
E) %%tittle%%

5. The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?

A) Einstein Time Zone Selection
B) Einstein Engagement Frequency
C) Einstein Campaign Insights
D) Einstein Send Time Optimization

Solutions: