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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Add CAPTCHA validation to the form
B) Leverage a Smart Capture block
C) A double opt-in at signup

2. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?

A) Update email approval status.
B) Cancel send using email.
C) Unshare the email.

3. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Automation studio and Query Activity
B) Journey Builder and Engagement Split
C) Salesforce CDP and Einstein Engagement Scoring

4. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A) Content Detective
B) Test Send
C) Subscriber Preview

5. Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A) Report Snapshots
B) Google Analytics Integration
C) Tracking Extracts

Solutions: